Ecommerce Link Building: Strategies to Boost Visibility

Nishtha

May 22, 2025

In today’s hyper-competitive ecommerce space, simply having a well-designed online store isn’t enough. Without strong search visibility, even the best products go unnoticed. That’s where ecommerce link building comes in. It’s a foundational part of any SEO strategy that directly impacts your clients’ search engine rankings, credibility, and traffic potential.

At White Label SEO Providers, we specialize in empowering digital agencies with white-label SEO solutions that actually move the needle. In this blog, we’ll break down what ecommerce link building really involves, how it aligns with Google’s EEAT guidelines, and share actionable strategies that work — not just in theory, but in real-world ecommerce SEO campaigns.

Understanding the Role of Backlinks in Ecommerce SEO

Search engines like Google use backlinks as signals of trust, relevance, and authority. When other websites link back to your client’s ecommerce site, it’s seen as an endorsement of content or product quality. But not all backlinks are created equal — especially in ecommerce.

Unlike content-heavy sites, ecommerce websites often struggle with fewer link-worthy assets. This makes link building for ecommerce websites more challenging and nuanced. Ecommerce platforms also tend to have a large number of product and category pages with thin content, which can limit organic link attraction.

Google’s algorithm increasingly favors websites that show Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT). That’s why at White Label SEO Providers, our focus is not just on acquiring links, but acquiring the right links — ones that drive relevance, boost rankings, and align with Google’s evolving quality standards.

What Makes a Backlink High-Quality? (According to EEAT)

The quality of a backlink is measured by more than just Domain Authority (DA). Google evaluates multiple factors that signal whether a backlink contributes to a site’s overall EEAT. Here’s how we approach quality analysis when building ecommerce backlinks for our agency partners:

• Experience: A backlink from a niche-relevant blog, review site, or user experience platform tells search engines that your client is part of a real-world industry network. For ecommerce, this could mean links from actual product reviewers or retail experts.
• Expertise: Getting featured or mentioned on authoritative content platforms or industry publications helps boost perceived knowledge and credibility in a product niche.
• Authoritativeness: Backlinks from high-DA, well-established sites — especially those that rank well for similar keywords — signal that the website is recognized as a leader in its field.
• Trustworthiness: Secure (HTTPS), spam-free, and ethically maintained websites build trust. Sites riddled with pop-ups or ads won’t help, even if they have a high DA.

In short, the best ecommerce link building strategies are built on acquiring links that are contextually relevant, editorially placed, and genuinely valuable to the end user.

Foundational Link Building Strategies for Ecommerce Sites

Before diving into advanced tactics, it’s important to establish strong foundational strategies. These are simple, effective approaches that any agency can implement for their clients — especially when working with a white label partner like us.

1. Optimize Product Pages for Link Attraction

Most product pages are purely transactional, offering little value outside of pricing and specifications. But when optimized with rich descriptions, customer reviews, user guides, and FAQs, these pages become linkable assets. Adding unique content can even attract links from product round-ups or how-to articles.

2. Build a Logical Internal Linking Structure

Internal linking is often overlooked, but it’s crucial for ecommerce SEO. A smart interlinking strategy helps distribute page authority across product, category, and informational pages. It also enhances crawlability and improves the chances of deeper pages being indexed and ranked.

If you’re an agency looking for professional execution, our white label link building service can assist in optimizing both internal and external link structures.

3. Get Manufacturer or Brand Mentions to Link Back

Many ecommerce stores sell branded or third-party products. Reach out to those brands or suppliers and request a link from their “Where to Buy” or “Retailers” page. It’s a natural, high-authority link source often overlooked in link building ecommerce website strategies.

Advanced Link Building Techniques That Actually Work

Once the foundational elements are in place, it’s time to scale with more aggressive — yet fully white-hat — techniques. Here are a few advanced link building strategies for ecommerce websites that we recommend and regularly implement for our agency partners.

1. Broken Link Building (With Ecommerce-Specific Angles)

Find broken links on resource pages or blogs that relate to your client’s products or categories. For example, if your client sells hiking gear, search for broken links on outdoor gear blogs and offer a similar product page or blog post as a replacement.

Tools like Ahrefs and Screaming Frog can help identify these opportunities, and the outreach is highly effective since you’re helping site owners fix user experience issues.

2. Resource Page Link Building

Many sites maintain curated lists of tools, guides, or recommended products. By creating in-depth buying guides or comparison content, you can pitch them to be included in these resource pages. This is one of the more scalable ecommerce link building strategies when paired with targeted outreach.

3. Competitor Backlink Analysis

One of the quickest ways to identify opportunities is by analyzing what’s already working for your client’s top-ranking competitors. Tools like SEMrush and Ahrefs let you download full backlink profiles. Then, sort by high-authority referring domains and approach those sites with your own link-worthy content.

4. Skyscraper Technique for Ecommerce

Create a content asset that’s significantly better than what already exists — more data, better visuals, updated stats — and reach out to sites that linked to the original piece. This technique works exceptionally well with buying guides, product comparisons, and niche trend reports.

If you want to dive deeper into how we scale this process, our blog on how white label link building helps in SEO covers it in more detail.

Leveraging Content Marketing for Natural Link Acquisition

Creating valuable content assets is one of the most sustainable ways to earn backlinks for ecommerce. When your client’s ecommerce site becomes a resource — not just a store — it invites organic linking from blogs, publishers, and niche forums.

Types of Link-Worthy Content for Ecommerce:

• Buyer’s Guides: Detailed, SEO-optimized guides that compare product features, use cases, and FAQs. These attract links from blogs, review sites, and even Quora or Reddit discussions.
• How-To Articles and Tutorials: Instructional content related to the products your clients sell. For example, a post on “how to choose the right hiking backpack” can naturally link to product pages.
• Infographics and Visual Data: Visual content performs well in niche outreach. For instance, an infographic on ecommerce trends or seasonal shopping habits makes excellent content for link outreach.
• Interactive Tools: Size guides, product recommendation quizzes, and budget calculators can provide practical value while naturally earning backlinks.

This content-driven approach serves as the backbone of link building for ecommerce websites, offering value that publishers are willing to reference.

For agencies working with niche markets like healthcare or local businesses, we also recommend reviewing our article on smart schema markup for medical SEO, which explores another way to enhance content credibility and search visibility.

Influencer & Affiliate Link Building (White Hat Approaches)

Another powerful yet underutilized tactic in link building for ecommerce sites involves collaboration with influencers and affiliates. When done ethically, this strategy can help your clients earn both visibility and authoritative backlinks.

How Agencies Can Leverage This:

• Influencer Reviews: Reach out to niche influencers who actively review products and maintain blogs. Sending them products for honest reviews often results in contextual, high-quality backlinks for ecommerce pages.
• Affiliate Outreach: Structured affiliate programs can work hand-in-hand with content marketing. Affiliates that write about or compare your client’s products will often include dofollow links as part of their promotional content.

This is especially effective for agencies looking to execute advanced ecommerce link building strategies in competitive niches. However, it’s important to ensure all such backlinks comply with Google’s guidelines and are disclosed properly.

User-Generated Content & Reviews: Underutilized Link Magnets

One of the most authentic ways to build links is through your client’s own customer base. Encouraging user-generated content (UGC) and real reviews not only builds trust but also serves as a powerful content asset.

UGC Tactics That Support Link Building:

• Customer Testimonials: These can be published as stories or case studies on your client’s blog. When customers share them, you often get natural backlinks.
• Review Campaigns: Incentivize customers to write product reviews or social media posts. Bloggers might reference these reviews in round-up posts or comparison articles.
• Community Engagement: Forums, Reddit, and niche Facebook groups are great places to spark discussions that lead to brand mentions and even unlinked citations, which can later be turned into links through targeted outreach.

Agencies managing link building for small ecommerce sites should especially consider this approach, as it requires minimal budget but can scale impressively with the right incentive system.

Link Building Pitfalls to Avoid in Ecommerce SEO

For every good link building strategy, there’s a trap that can derail rankings or even trigger penalties. At White Label SEO Providers, we emphasize white-hat, scalable tactics to avoid the following common errors:

Major Pitfalls:

• Buying Links from Low-Quality Sites: Many agencies are tempted to buy ecommerce links for quick results, but links from irrelevant or spammy sites can do more harm than good.
• Using Over-Optimized Anchor Text: Excessive use of exact match keywords can raise red flags with search engines. Always diversify anchor texts.
• Ignoring Nofollow/Dofollow Balance: Natural link profiles contain a mix. An unnatural ratio may indicate manipulation.
• Targeting Irrelevant Websites: Links from unrelated niches (like a tech blog linking to a pet supply store) don’t offer SEO value and often come off as forced.

If you haven’t already conducted a thorough audit of your client’s backlink profile, we recommend following our 12-step SEO audit plan to uncover harmful links and optimization gaps.

Tracking & Measuring Link Building Success

Even the most effective link building tactics for ecommerce brands fall short if they aren’t measured correctly. Agencies must rely on a mix of tools and KPIs to prove the value of their work.

Tools to Use:

• Ahrefs & SEMrush: For backlink tracking, domain metrics, and competitor gap analysis.
• Google Search Console: To monitor new backlinks, index status, and organic impact.
• Screaming Frog: For on-site link audits and crawl health.

Key Metrics to Track:

• Referring Domains: Indicates the number of unique websites linking back.
• Traffic Value: Helps correlate backlinks with organic traffic performance.
• Anchor Text Distribution: Shows how natural the link profile appears.
• Link Velocity: The rate at which backlinks are acquired, which should look organic.

This data helps agencies continuously refine their approach and test new link building strategies based on performance trends.

Future Trends in Ecommerce Link Building

SEO is not static, and neither is link building. As Google’s algorithms evolve, so must our tactics. Staying ahead of the curve is essential to maintain strong rankings for ecommerce clients.

Trends to Watch:

• AI-Powered Link Prospecting: Tools that use machine learning to identify the best outreach targets based on behavior and relevance are becoming more mainstream.
• Digital PR Integration: Press mentions, brand stories, and thought leadership pieces are now seen as some of the most authoritative backlinks.
• Topical Relevance Over DA: Google is placing more emphasis on the contextual match between linking and linked content, rather than just domain strength.
• Greater Transparency in Link Reporting: Clients increasingly demand clarity. A white label SEO partner like White Label SEO Providers ensures that reporting is clear, actionable, and client-ready.

These trends reflect a shift from quantity to quality — reinforcing the need for sustainable, EEAT-compliant ecommerce link building tactics.

Conclusion

Link building for ecommerce is no longer about volume — it’s about strategic placement, contextual relevance, and long-term credibility. Whether you’re managing a boutique Shopify store or a multi-category ecommerce brand, the right backlinks can dramatically improve organic visibility and sales.

At White Label SEO Providers, we help digital agencies scale with fully managed, ethical, and proven link building for ecommerce services. From foundational audits to outreach campaigns and content asset creation, we serve as your behind-the-scenes SEO team, ready to deliver results for your clients.

If you’re ready to scale your ecommerce SEO offerings and need a trusted partner, explore our services or connect with us today at White Label SEO Providers.